Kelley Smith

Enough time has finally passed to allow the generation of kids who grew up in the 90s to look back.  This is the generation that gave the world social media.  Many of them, including me, are recent college graduates who are filling jobs that didn’t exist 5 years ago.  But they didn’t spend the past week sifting through jobs on Linked In.  This week, the boy wizard who shaped their childhood made box office history when it made $168 million opening weekend.   This may have been the conclusion of the of adventures of Harry, Ron, and Hermione but the 90s generation is clearly not giving up on the magic just yet. But is anyone listening?

Nickelodeon is.

A different kid of magic seems to have also captured this generation.  Over the past few years, 90s kids have been asking for their cartoons back.  They have joined fan made Facebook pages by the millions, tweeted about it, and searched for videos on YouTube.  For the most part, fans all had the same message: bring back 90′s Nickelodeon! A Facebook group titled I Want My 90′s Nickelodeon Back has  over 1,320,000 likes.  Shows like  Doug, Rugrats, and Hey Arnold! have over 4,000,000, 1,900,000, and 1,000,000 likes, respectively. This generation of consumers probably does not realize how seriously their causal and often misspelled commentary is taken. But when millions of fans create something this big, the message is hard to ignore. So what is a marketing department to do when a target market spells out exactly what it wants all over the internet?

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