Aug
12
2011
Pottermore and The Perfect Test Market
Author: Kelley Smith
Harry Potter has defeated the Dark Lord. Books have been read, movies have been seen, and an amusement park has been built. Even though Hogwarts will live on in the hearts of millions, it may be time to start reading a new story and obsessing over a new piece of pop culture. Right?
Wrong.
Pottermore, JK Rowling’s newest project, is a website where she says fans will be able to experience the books like never before. She explains that the site will be an interactive illustration companion to the books. Fans will be able to play mini games, learn new things about the Wizarding World that were not explained in the books, and earn points to compete for the House Cup. Fans will even be sorted into Houses by answering questions Rowling wrote herself. The site will be available in multiple languages and will be appropriate for all ages. Rowling also makes it clear that while Pottermore is an interactive experience, the site is not designed to compete with Facebook, FanFiction, or any other Harry Potter fan sites.
