Archive for November, 2011

Twitter Marketing

I follow a variety of brands on Twitter. They mostly consist of food related companies (@wholefoods and @foodnetwork), going green products (@sodastreamUSA), environment news outlets (@grist and @treehugger), up and coming science fiction novelists (@dahgmahn and @jonfmerz), fictional characters (@Lord_Voldemort7) and some of my favorite brands (@cococola, @NickelodenTV, and @nookBN).

But the Twitter feed that I find the most  interesting belongs to Tom Felton (@tomfelton). Felton tells me about his day, funny stories about his friends, and posts amusing pictures.  To an outsider, Felton looks like one of my closest friends tweeting to no more than a 50 people about his daily life. On the contrary, over 1 million people read these tweets everyday. It would probably be safe to assume that Felton has not even met over 80% of them. Because Tom Felton is Draco Malfoy from the movie adaptations of JK Rowling’s Harry Potter.

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